Unlock your research. Reinvent your market
Pegasus helps brands, research institutes and marketing teams understand not only what panelists say, but also what they reveal through their reactions, preferences and engagement signals.
A French, sovereign behavioral market research solution designed to shorten studies, enrich insights and move faster from analysis to decision-making.
Faster studies.
Discover new insights
Spend less time running studies while uncovering richer, clearer signals your teams can act on immediately.
Companies that make extensive use of customer analytics are
23 times more likely to outperform
McKinsey
83%
of companies using predictive analytics report
a significant business impact
Forrester
What makes Pegasus unique
Pegasus goes beyond simply administering a questionnaire. It turns a short, engaging, controlled study into behavioral intelligence that can directly support marketing strategy.
Shorter studies
Pegasus reduces the respondent experience to approximately 5 to 10 minutes, compared with 30 to 60 minutes for a traditional survey.
Qualitative, quantitative, behavioral
The solution combines stated responses, engagement signals and observable reactions.
Predictive scoring
Pegasus helps assess product appeal, purchase intent, barriers and preference signals.
Voluntary panels
Analysis is conducted with informed and voluntary respondents.
Report + workshop
Pegasus produces an analytical report and can include a recommendations workshop.
Human-supervised decisions
Pegasus provides indicators and makes no autonomous decisions.
Pegasus is the answer
A solution designed to help marketing teams understand faster, decide more clearly and test products, concepts or messages.
Analyze at scale
Conduct a real study with voluntary panels, from 10 to 500 respondents within a pilot.
Turn insights into action
Transform reactions, preferences and behavioral patterns into concrete recommendations.
Scientific and documented approach designed to produce actionable insights
Designed for deployment compatible with GDPR and the European AI Act
From behavioral analysis to decision-making
Pegasus transforms the resulting insights into concrete strategic recommendations.
The goal is to help brands move quickly from understanding to action.
Test, measure, learn
Launch a real study quickly, measure the results and turn every learning into a concrete lever for your next decisions.
Pilot respondents
A flexible pilot panel.
Target duration
A shorter respondent experience.
Actionable insights
Concrete recommendations.
Completion rate
Measure panelist engagement.
Panelist satisfaction
Measure experience quality.
Compliance framework
No automated decision-making.
Integrate R&D into your market research
Turn every study into an experimental environment to test hypotheses and fuel product innovation.
Integrating qualitative and quantitative data remains a major challenge.
Companies leveraging customer data are up to 23 times more likely to outperform.
60% of respondents refuse surveys lasting more than 10 minutes.
Simplify your market research
Benefit from comprehensive product analyses to better understand market potential.
Pegasus helps structure the key signals emerging from the study.
Qualitative, quantitative, behavioral
We conduct qualitative and quantitative studies to better understand the behaviors, expectations and perceptions of informed participants.
Pegasus combines this data with observable reactions and engagement signals.
More engaged panelists
An intuitive and immersive interface encourages voluntary panelist engagement.
The smoother the experience, the richer and more useful the collected signals become.
Understand weak signals
What if market research no longer stopped at declarations, but also revealed observable reactions?
Pegasus enriches studies through a more granular understanding of preferences and perceptions.
Discover Pegasus
Connect directly with our team to discover how Pegasus can support your research and marketing challenges.
Contact usUsage notice
Pegasus is a marketing analysis and market research support tool.
Pegasus analyzes responses, reactions, preferences and engagement signals from voluntary panelists.
Results do not replace human judgment or company strategy.
Pegasus makes no automated or autonomous decisions.
