Turn your studies into actionable decisions.
Pegasus helps brands, research institutes and marketing teams understand not only what panels say, but also what they reveal through their reactions, preferences and engagement signals.
A French, sovereign behavioral market research solution designed to shorten surveys, enrich insights and move faster from analysis to decision-making.
Market research must move faster, without losing depth.
Respondents drop off when surveys are too long. Marketing teams, meanwhile, need insights that are faster, clearer and directly usable.
Companies that make extensive use of customer analytics are 23 times more competitive.
McKinsey
83% of companies using predictive analytics report a high business impact.
Forrester
What makes Pegasus unique
Pegasus is not just another questionnaire tool. It turns a short, engaging and supervised study into behavioral insight that marketing teams can actually use.
Shorter studies
Pegasus reduces the respondent experience to around 5 to 10 minutes, compared with 30 to 60 minutes for a traditional survey, helping improve engagement without weakening the analysis.
Qualitative, quantitative, behavioral
The solution cross-analyzes declared responses, engagement signals and observable reactions to enrich studies beyond traditional verbatims or scores alone.
Predictive scoring
Pegasus helps qualify product attractiveness, purchase intent, detected barriers and preference signals within the framework defined for each study.
Voluntary panels
The analysis is based on informed and voluntary respondents, recruited within the study framework, with documented information and data-processing terms.
Report + workshop
Results do not remain raw data. Pegasus produces an analytical report and can include a recommendations workshop to turn insights into an action plan.
Supervised decision-making
Pegasus provides marketing analysis-support indicators. It does not make autonomous decisions and does not replace the judgment of marketing, research or leadership teams.
Pegasus is the answer
A solution designed to help marketing teams understand faster, decide more clearly and test products, concepts or messages with richer signals.
Analyze at scale
Pegasus makes it possible to run a real study with voluntary panels, from 10 to 500 respondents in a pilot, then scale the process according to the organization’s needs.
Move from insights to action
The platform turns observable reactions, declared preferences, engagement signals and behavioral patterns into concrete recommendations for teams.
Pegasus follows a scientific and documented approach, designed to produce clear, measurable and usable insights for marketing and research teams.
The solution is designed for deployment compatible with GDPR requirements and the European AI Act, depending on the client’s study framework.
From behavioral analysis to decision-making
Pegasus does not stop at collecting and analyzing data. The platform turns insights into concrete strategic recommendations through a dedicated workshop.
The goal is to help brands and research institutes move quickly from understanding to action, with clear, relevant and usable decision levers.
A clear, fast and measurable pilot
Pegasus can be tested on a real study within 2 to 4 weeks, with a clear framework, a defined panel, an analytical report and objective success criteria.
Pilot respondents
A flexible panel to test a product, concept or message before a broader deployment.
Target duration
A shorter experience to reduce drop-off, improve completion and preserve the quality of collected signals.
Actionable insights
Concrete recommendations from the analysis and workshop, ready for business teams to use quickly.
Completion rate
A key indicator to validate invited panelist engagement and the smoothness of the experience.
Panelist satisfaction
A measure of the interface experience, essential to ensure participation quality and reliable collection.
Compliance framework
Signed DPA, supervised data processing, participant information and no automated decision-making within the pilot framework.
Integrating research remains a real challenge
Studies need to move faster, remain engaging and generate signals that genuinely support marketing decisions.
Integrating qualitative and quantitative data remains a major challenge in market research.
Companies that fully leverage customer data are up to 23 times more likely to outperform competitors.
60% of respondents refuse to take part in a survey lasting more than 10 minutes.
Simplify your market research
Benefit from complete product analyses to better understand the market potential of your offers.
Pegasus helps structure the key signals from the study to support your marketing decisions.
Qualitative, quantitative, behavioral
We conduct qualitative and quantitative studies to better understand the behaviors, expectations and perceptions of informed participants.
Pegasus cross-analyzes this data with observable reactions and engagement signals to reveal clear and directly usable insights.
A more engaging panel experience
An intuitive and immersive interface that strengthens voluntary panelist engagement and improves the quality of collected responses.
The smoother the experience, the richer, more structured and more useful the collected signals become.
Understand weak market signals
What if market research no longer stopped at declarations, but also helped better understand participants’ observable reactions?
Beyond opinions and traditional indicators, Pegasus enriches your studies with a finer reading of preferences, perceptions and engagement signals.
Because purchase decisions often rely on a complex combination of attention, preference, emotion and perception.
Request a Pegasus demo
Fill in your details and our team will get back to you shortly.
Usage notice
Pegasus is a marketing analysis and market research support tool designed to assist brands, research institutes and marketing teams.
Pegasus analyzes responses, reactions, preferences and engagement signals from voluntary panelists within the framework defined for the study. Participants must be informed according to the terms applicable to the project.
The results provided are insights, scores and analysis-support indicators. They do not constitute an absolute truth of the market and do not replace human judgment, company strategy or validation by the teams concerned.
No automated or autonomous decision is made by Pegasus. Recommendations from the report or workshop remain subject to the client’s interpretation and decision.
Deployment terms, participant information, data processing, anonymization, retention and GDPR compliance must be defined within the client’s use framework and applicable documentation, including the DPA where required.
